Benchmarking
Find out how your brand performs within its category
Over the past decade, we have partnered with hundreds of brands across various categories. Our in-depth, anonymised benchmark reporting provides valuable insights, enabling you to assess your performance and identify opportunities for product improvement.
Our product benchmarking feature allows you to measure your sampling campaign’s performance against industry standards, providing valuable insights to refine your strategy. With data from hundreds of brands and thousands of surveys, we offer anonymized comparisons that help you understand how your results stack up. Whether you’re launching a new product, supporting an existing listing, or working to improve sales velocity, our benchmarking ensures you have the context needed to make data-driven decisions.
We handle all the reporting for you, delivering clear, actionable insights without the need for additional analysis on your end. By leveraging these benchmarks, you can identify trends, pinpoint areas for improvement, and optimise your sampling strategy to maximise consumer engagement and sales impact.
All Categories
Draw upon 1000s of surveys across different categories, product types and countries
Anonymised Data
Your data is never shared with other brands or clients, it is always securely anonymised
Customisable
Let us know which product categories you'd like to run comparisons against
In-depth Reporting
Our analyst team will run benchmarking across your results to see how you perform
How it works
Survey Results
Run your personalised campaign survey alongside your product sampling to capture real-time consumer insights. As samples reach your target audience, gather key results about your brand and product performance, allowing you to measure impact, understand consumer preferences, and refine your strategy for future campaigns.
Run Benchmarking
We benchmark your results against anonymised data from other brands in your category, providing a clear comparison of your product’s performance. By analysing key metrics, we identify trends, highlight strengths, and uncover areas for improvement, delivering actionable recommendations to enhance your sampling strategy and drive better results.
Provide Results
Your results are presented through clear, easy-to-understand charts and graphs, accompanied by detailed explanations to ensure actionable insights. We highlight key metrics such as percentage differences and audience overlap, giving you a comprehensive view of your campaign’s performance. Brands have successfully used this data to refine their products and targeting strategies, driving measurable improvements and elevating their brand to the next level.
Brands who we've helped achieve
real results with product benchmarking
Want to find out more? Book a call in with our sales team
