How Sampling Can Support Retail Listings: Boost Sales, Prevent Delisting & Secure New Retailers

Sampling To Support Retail Listings For brands looking to launch a new product or safeguard an existing listing, product sampling is one of the most effective ways to drive awareness, encourage trial, and ultimately boost sales. Whether you’re introducing an NPD or trying to help stop a product getting de-listed, a strategic sampling campaign can […]
Sampling to Build Brand Loyalty & Create User Generated Content

In today’s digital age, where consumers are bombarded with endless marketing messages, creating authentic and memorable brand experiences is more crucial than ever. One strategy that has proven effective in cutting through the noise is product sampling. When executed in natural environments such as offices, gyms, universities, and even homes, sampling can not only introduce […]
Cost-of-Living Crisis: Is Sampling the Solution?

Is Sampling the Solution To The Cost of Living Crisis? Nearly half of all adults in the UK said they bought less food in the last two weeks due to higher prices- according to the Office for National Statistics*. Coupling this with petrol prices at a record-high, and an unprecedented rise in utility bills consumers […]
Don’t compromise when it comes your product sampling agency!

Don’t compromise when it comes your product sampling agency! Gems have 30+ years of product sampling agency & marketing experience collectively as a team, we are built from ex brand, highly experienced sales people in food & drink, marketing managers that have moved from product to our agency to still remain in the FMCG space, […]
Embracing the Chill

Reaching your target audience at the optimum times in Autumn and Winter As we wave goodbye to the warmth of summer, we welcome the chilly embrace of autumn and winter and with that comes a rise in the popularity of indulgent office snacks, more home delivery orders and a shift towards more hearty food options. […]
The benefits of product sampling

Unlocking Success Through Product Sampling: Discover the Advantages In the fast-paced world of consumerism, capturing the attention and loyalty of customers has become more challenging than ever. With countless options available for every product category, brands need innovative strategies to stand out. One strategy that has proven its worth time and again is product sampling. […]