Wandering Bear
The solution
We brewed a recipe for success by reaching offices that over-indexed in the target audience, where ice-cold cartons of cold brew were placed in office refrigerators. HR Managers then invited their colleagues to join in the experience of enjoying a cup together in communal kitchen areas. Bespoke posters and emails in each office highlighted the product USP’s, encouraged participation in the survey, and also included a call to acttion to go on to purchase via Wondering Bear’s subscription service
The results
purchase conversion
17,278 employees were reached across 50 offices in NYC, with 72% trying Wandering Bear for the first time and 68% stated it was better than their current cold brew of choice. 20% went on to purchase Wandering Bear’s subscription service – a caffeine fuelled success story. – change bar start to: 17,278 employees reached