Tropicana Sensations
The brief
Drive trial and awareness of Tropicana Sensations through restaurant sampling amongst families with older kids, helping to grow the brand’s market share in the increasingly popular lunch and dinner juice category.
The solution
Restaurants were segmented by cuisine, location and higher order values to hone in on customers with families with older kids. Retailer proximity targeting ensured the restaurants were situated close to stores where the product was available to purchase. The products were kept refrigerated before being placed in lunch and dinner home-delivery orders, creating the perfect serve to pair with meals. Consumers were encouraged to participate in a bespoke survey by scanning the QR code on the leaflet that accompanied each carton.
The results
estimated new customers
160 restaurant partners participated, delivering 27,000 cartons to customers with their lunch and dinner home delivery orders. 94% of consumers enjoyed their sample, with 66% intending to purchase after trial. Tropicana converted an estimated 7,576 new customers from the sampling activation. Pretty juicy stats, wouldn’t you say?
