PROPERCORN
The solution
Target office workers interested in healthy snacks, close to Tesco Express stores. The masterstroke? Ambassadors distributed the bags of PROPERCORN directly to their colleagues’ desks – delivered in branded ‘chests’ – raising awareness of the full range.
Consumers were provided with step-by-step directions to their nearest store after sampling to incentivise post-trial purchase
The results
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bags of Propercorn samples close to Tesco stockists
97% would buy in future, and 39% would be most likely to eat as a mid-afternoon snack. Cost per contact budget was achieved. Brand impact was heightened with the bespoke branded boxes and 10 months, 29% of recipients are still buying PROPERCORN at least once a month. Snack-tastic, we’d say!
purchasing regularly 10 months after sampling 29%
eat as a mid-afternoon snack 39%
would buy in future 97%