MadeGood
The brief
Drive trial, awareness, and education of MadeGood Granola Bites amongst 25 to 45-year-old, college-educated professionals with $87K+ incomes in office environments near Whole Foods Market locations.
Support retailers by encouraging habitual purchases among health-conscious consumers who value premium quality and are willing to pay more for nutritious snack options – while capturing feedback to provide actionable insights.
The solution
Offices located near Whole Foods Market stores were strategically targeted, focusing on those with the highest concentration of employees matching MadeGood’s target audience profile.
The campaign brought MadeGood to the forefront in participating offices as Gems Ambassadors distributed MadeGood Granola Bites during key snacking moments. Brand messaging and retailer availability were reinforced through multiple touchpoints, including posters, leaflets, and a dedicated campaign microsite.
Employees received clear, step-by-step directions to their nearest Whole Foods Market, encouraging trial-to-purchase conversion. Additionally, consumers were invited to participate in a bespoke survey to provide feedback, generating actionable insights for the brand
The results
YEAR-ON-YEAR SALES INCREASE*
NATIONWIDE SALES INCREASE**
67,164 MadeGood Strawberry Granola Minis samples reached employees in 146 offices across the USA, helping to support 46 Whole Foods Market stores – with consumers only a short-distance away from their nearest retailer, and 93% enjoying their sample – it’s no wonder so many rushed out to store to purchase.
That really is sampling MadeGood!
*Sales of MadeGood Strawberry Granola Minis in targeted stores when compared to the corresponding time the previous year
**Sales of MadeGood Strawberry Granola Minis nationally when compared to the sales in the month prior
