PROPERCORN
The brief
Turning office desks into snack havens and shifting PROPERCORN’s reputation from cinema treat to a go-to healthy mid-afternoon snack. Maximising brand impact whilst achieving a tight cost per contact.
The solution
Target office workers interested in healthy snacks, close to Tesco Express stores. The masterstroke? Ambassadors distributed the bags of PROPERCORN directly to their colleagues’ desks – delivered in branded ‘chests’ – raising awareness of the full range.
Consumers were provided with step-by-step directions to their nearest store after sampling to incentivise post-trial purchase
The results
bags of Propercorn samples close to Tesco stockists
97% would buy in future, and 39% would be most likely to eat as a mid-afternoon snack. Cost per contact budget was achieved. Brand impact was heightened with the bespoke branded boxes and 10 months, 29% of recipients are still buying PROPERCORN at least once a month. Snack-tastic, we’d say!
